As a marketing agency we constantly tell clients that what sells art, is what makes it unique. We talk about narratives a lot, what’s the story behind the music. People who have a genuine narrative/story behind their art generate interest in the product. Art needs a story, people want to know the creator who makes the art they consume, they want to relate, see success in them, see struggle and achievement, see aspects of their own life with a new lens, they want someone that has a relatable history and message.

One such artist has a very unique story. He isn’t an Albuquerque native but he resides here, migrated from the state of Michigan. He’s overcome adversity, and vice to become the artist that he is today. You can hear the appreciation of life in his music. He talks through some struggles that may be familiar to some, and he talks of a future that everyone wants, freedom, art, music and being able to enjoy the creative aspects of life. You can find his life story in his lyrics and if you can appreciate the art that persists out of struggle you can appreciate him.

Listen to the artist himself, M.O.Music. His latest release is titled “Summer Jam”. You can find all of his music on Spotify, Apple Music and all other major digital retail outlets.

What’s your story